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In today’s fast-paced digital landscape, every business needs to ask: What might not be so obvious is whether you’re getting the maximum value out of every click? Pay per click (PPC) advertising has evolved so much from the concept of merely bidding words and having broad anonymous messages. Now, success hinges on one key concept: […]

While we experience the high rates of development of new technologies, it is noteworthy to mention that email is still one of the best tools for direct communication with customers. But with such a huge volume of messages being delivered thus landing into the inbox, just plain write up will not serve the cause any

Personalization is the most basic tenet of marketing in the modern sense, giving the brands the opportunity to establish relations with the customers in a more engaging manner. However, with the shift in consumer behavior and preferences comes the need for change in the business model, particularly with offering more personalization aspects. In this blog,