While we experience the high rates of development of new technologies, it is noteworthy to mention that email is still one of the best tools for direct communication with customers. But with such a huge volume of messages being delivered thus landing into the inbox, just plain write up will not serve the cause any longer. That leaves you needing a well crafted strategy. Here, at Panache 360, we are of the opinion that personalization, along with data usage and visuals, all work in synergy to make email communication highly successful. Without further ado, here is how you can entice your audience and improve engagement from your emails.
1. Segment Your Audience for Precision Targeting
The current wave in the marketing industry is to enhance personalization in the marketing strategies, Negative. Targeting which means you’ll be able to send a message to a particular group of people because of the demographics, past behaviors, or purchasing pattern. This approach is more specific and increases relevance hence increases the open and click through rates.
Pro Tip: Complement it with Google Analytics and take advantage of the segmentation possibilities in Mailchimp to set up interest-based lists. This way, your messages are more relevant to such an audience segment as this.
2. Move Beyond Simple Toward True Personalization
Personalization is not only about calling by the first name. They regard it as a process of providing targeted content, which generally looks as if created specifically for every receiver. Thus, the use of data empowers the increase of customer engagement with the help of exclusive product offers or discounts.
Pro Tip: Use such types of content that truly respond to user’s actions, for example, when they have browsed some products, show them and offer discounts on them.
3. Choose Good Headers
Your headers or subject lines are the first thing the recipients are going to notice—they should not only catch their attention but do so within the first few seconds. These should be simple messages, and it should be made clear and short, while trying to entice the open so that people will respond.
Pro Tip: Try out different subject lines and then test further on which of the subject lines have elicited the most feedback. There can be a large rise in the open rate owing to customization of subject lines.
4. Make use of clickable features
Moreover, features such as polls and surveys or even animated carousels can be a real boost. Elements like a countdown or an animated GIF brings the urgency and fun emotions into the equation.
Pro Tip: Use interactivity directly in the inbox with AMP for Email so the users can interact without needing to open up another window.
5. Make It Mobile Friendly
Since a significant portion of email opens occur on mobile devices, you have to ensure that the emails are mobile friendly. Basically there is no point sending an email which will not look good on a phone because it will be deleted.
Pro Tip: Escape fixed-layout designs, meaning that your emails must be viewed nicely on any device. Advise such large size of buttons and not using much text.
6. Timing and Frequency
Each email needs to be sent at a proper time and the frequency of sending an email is equally important as its contents. Subjecting your audience to a barrage of emails will mean many of them will unsubscribe while few emails means your brand will be ignored. Finding the right balance is more a business of trial and error.
Pro Tip: Check your data to decide when is the best time of the week and even day to send out an email. Trials indicate that, specifically, Thursday in the afternoon has a high open and click rate.
7. Leveraging on Automation
Email marketing can help you disseminate messages relevant to the customer’s last interaction or the funnel they are in. This helps your audience stay active without having to manually work things over and over again.
Pro Tip: Sign up for free trial with those platforms and build simple workflows like sending welcome emails, follow-ups, and reminders.
8. Invest in Ongoing Development with A/B Testing
The great email marketing strategies rely on constant testing of methods. Test one or more of the elements of the subject line, images, calls to action or the format for your newsletter and find out what you get the most positive response from your readers about.
Pro Tip: Track the basic performance indicators including the open rate or click-through rates so as to improve the campaigns.
9. Write Effective Call to Actions (CTAs)
Possibly, the most important feature of any email is your call to action. It should nudge you – towards, say, visiting your website or making a purchase — by being clear and direct, and by being hard to miss.
Pro Tip: Include words to call to action like ‘Shop Now’ or ‘Learn More’ and make sure that the calls to action are highly visible and clickable.
10. Analyze and Adapt
That means data remains an influential aspect of any campaign to avoid a situating without steady scrutinization. Some key examples include Open Rates and Conversion Rates which all help to identify what is successful and what is not.
Pro Tip: You need to include in your emails Google analytics, Mailchimp or Hubspot to monitor your performance over time. Leads to better marketing decisions for future campaigns since it is based on data.
Conclusion: Raising Your Email Interaction Level
Even in the current complex online marketing scenario, email is still proved as one of the most effective options of contacting clients, but only when used effectively. Applying personalization strategies, dividing your audience, and taking advantage of the dynamic content can increase your email conversions significantly. Our tailored data driven emails at Panache 360 guarantees your message reaches your target group as well as winning their attention.
Tired of using email marketing in its traditional sense? Don’t wait any longer and contact us and let’s unleash the full power of your email communications.
Implementing these strategies will help you in the efforts of constant communication that create tangible bonds with people, message by message and I am talking about emails here!